Video marketing has changed the way people consume content and engage with the world. The same applies when it comes to capturing a lead. Video plays a significant role. In fact, video content has proven to be 78% more influential. It is a more powerful driver of sales than any other content format. According to HubSpot, 80% of users watch video content on their phones, 50% watch it on YouTube, and 30% on Facebook.
Connect With Your Audience Effectively
When you create a video, you can attract and convert more prospective buyers by being transparent about your brand. A critical component of any video marketing campaign. It can help you increase visitors’ time on your site, capture more leads, and help your business rank higher in searches. With video marketing, you can connect with your audience more effectively, create stronger brand awareness, and drive more traffic to your website.
Incredibly Powerful and Shareable
From a marketing standpoint, video is incredibly powerful. For one thing, it’s incredibly shareable. Video content is 10x more likely to be shared than any other digital content. This is typically attributed to the fact that we are programmed to have a hard-wired need to spread information via empathy, and video content can be incredibly compelling when it taps into that. We discussed the importance of shareable content in a digital marketing campaign in our previous blog posts.
Video Marketing in the Numbers
The question is, where should you go to get started? Which platform and therefore format fits your brand the most? Each platform has its own set of video formats and styles. Thus it is important to know, which platforms have videos that suit your brand’s style and messaging. Intro to video formats like list, explainer, and product reviews videos are best used on YouTube. This platform in 2022, by the way, is used by 88% of marketers. Second and third place are taken up by LinkedIn and Instagram. Facebook comes in close at number four. Last spots on the list, i.e. eleventh, twelfth and thirteenth are taken up by Virtual Reality (VR), 360 Video and Snapchat, in that order. Last place Snapchat is utilized by mere 6% of marketers.
Some simple facts for the number crunchers:
- 95% of viewers retain a message when they watch it in a video, compared to 10% when reading it in the text
- 92% of mobile users share videos with friends
- 82% of all consumer internet traffic is taken up by video content
- 59% of executives prefer watching video content over reading text
- 72% of people will watch a video rather than read the text manual when learning to use a new product
- 88% of users spend more time browsing sites with videos
Don't Miss Out on a Huge Opportunity
Fact is, video marketing is more popular today than ever, with consumers turning to video to learn about a product or service, connect with brands, and share their experiences. If your business doesn’t use video content to reach out to current or future customers, then you’re missing out on a huge opportunity! Oh yes, one last thing, with that much video content being produced, your content must be high quality. And that’s the tricky part, where many businesses get disappointed. Let us help you make your video content stand out from the rest.
