Web site ownership is a key component of business control. It’s the mechanism through which a company is able to influence the strategic direction of its operation. When a company can exert control over its web site, it can direct the flow of information to its customers and shape the public perception of its brand. This control is essential in today’s hyper-competitive marketplace.
Who Controls Your Client's Data?
If you don’t own your web site and all its components, you don’t control where your new customers come from, or how much money you make. You also don’t get to collect their data and use it to improve your experience and provide better service. Without owning your web site, you are handing your business over to a third party without getting anything in return. If you want to be in control of your business, take full control over your web site and all its components.
Web Site Ownership means Business Ownership
Your web site is your business. It is not just something out there in online digital Lala land. It’s the first-place customers come when they search for your business’ name. That’s where they experience your brand for themselves. Here is where customers learn about the services you offer and the benefits you bring to them as a business owner. It’s where they learn about your business. They get to know you and what you are all about. And above all what sets you apart from your competition. Your web site is your business’ front door. Just as much as your brick-and-mortar location. So, treat it the same way, meaning treat your online customers the same way. If you don’t own your web site, if you’re using a third-party app to manage your orders, reservations and so on, you’re passing them your customers.
Digital Business Success
Web site ownership and control is one of the most important aspects of running a successful digital business. You may have a great product or service, but if you don’t control how your customers interact with it, then it doesn’t matter. Ownership and control over your web site are the only way to ensure that you’re getting the most out of your business. This isn’t just about the look and functionality of your web site; ownership and control also enable you to act when things aren’t going well.
Checkout Our RDM
Our RDM (Restaurant Digital Marketing) system does just that. It gives the restaurant owners full control over all aspects of their business and brings them closer to their customers:
