Video in digital marketing is all about reaching people where they are, and videos are a great way to do that. They’re a clickable, shareable, interactive way to tell a story that gets people’s attention and keeps them hooked. Videos are a great way to build a brand and connect with your audience, but they also have an enormous impact on the bottom line. The right video advertising can bring in new customers and keep old ones coming back, and the right video marketing strategy can help you achieve those goals.
Video in Digital Marketing Yields Results
Video marketing is a powerful tool for reaching and engaging your audience. 1 video can produce more impact than 10 pages of text. It gives you the opportunity to craft a much more personal narrative around your brand than you could with traditional marketing formats like print ads and billboards. Just as traditional marketing formats evolved to be more effective than the old-school methods of word-of-mouth, so has video evolved past the point of being a mere supplement to digital marketing efforts. Today, video is the primary marketing channel for many brands, and all effective campaigns today must include video.
Don't Forget Subtitles Are Important
Don’t forget that a good quality video must include subtitles that are used as CCs across all platforms. Once your subtitles are generated, you then need to take the time and create a transcript from them for channels like YouTube. Don’t forget to add hashtags to your text. You’ll also enter them into the Tags category when uploading your video.
Different Platforms Different Formats
A good quality video must include subtitles that are used as CCs across all platforms. All major platforms allow you to upload a *.srt file. For some, such as Facebook, you must change the file name to indicate language. Facebook will tell you the right format, but for US English, this must me “xxxxx.en_US”. Properly corrected SRT file will make automatic subtitle translations soooo much easier and better.
And Yes, You Do Need Transcripts
Once your subtitles are generated, you then need to take the time and create a transcript from them. You will use that in the description below the video on YouTube. When uploading to YouTube, don’t forget to also add a few hashtags in the text, possibly links to other content. Also, enter the hashtags you selected into the Tags category when uploading your video.
Marketing is Dominated by Video
Much of the consumer internet traffic today is taken up by video. The estimate is at around 82%. This is why such a vast majority of marketers use it in their campaigns. And so should you.
Here is a great article by HubSpot that presents numbers about video in digital marketing. Not sure where to start? We’re here to help. Reach out to us and let’s see how we can help you benefit from video in digital marketing.
