This article is a basic introduction to building an SEO Website. A Search Engine Optimized Website has many components. Do you understand how search engines rate sites and why some will rank higher than others? Are you able to stay ahead of your competition? Let’s look at some of the top properties and conditions your site must have to rank higher.
Speed, Speed and again Speed
Yes, it could come as a surprise to you, but the number one factor in good rankings is speed. In other words the time it takes for your web to load on your visitors’ devices. And this loading speed comprises of multiple factors. The one that is not impacted by web design is server speed. This is something that is determined by your choice of hosting provider. How do you choose a fast hosting provider? Well, we’ll get to that in some blog post later on. When we select a hosting provider for your site, you can trust us that speed will be up to par.
HTTPS Encryption Is Vital
Step one in the design area is making sure your site is designed as encrypted. We already discussed the HTTP vs HTTPS difference in our blog post here. Running an unencrypted website will make your site a second class citizen compared to SEO websites in the eyes of the search engines.
You can see the difference for yourself here: https://bit.ly/3vEsrJN
Choosing Your SEO Content
Once you have all the technical aspects figured out and set, you are ready to focus on SEO Content. Selection of proper key words, sentence structure, headings and paragraph lengths are all vital components to an SEO website. You obviously know the topic your website is to be about. However, do you know what the target audience is searching for? Just like in any other area of business, you must perform due diligence on key words and queries.
There are techniques on how to write content for your audience. If you utilize them, your business will grow much faster. Besides the obvious google tools, there are plenty of other alternatives, which offer interesting features. One of them is Wordtracker.
Building an SEO Website
A Search Engine Optimized website is vital to your business. There are many, many other aspects to building as quality online presentation, which we will touch upon in later articles. This article is just a basic introduction. The online realm is highly competitive. If you want to make it, you must be at your best. And stay on top of all new developments, because the search engines change their criteria for quality webs and content quite often. Sometimes even a couple of times a year.
Are you able to fully manage a quality SEO website or would you prefer to have a professional company help you with your web and its content? Which option is better for your business? If you think the latter, then feel free to reach out to us through our web and let’s set up a free consultation on your needs. Zoom or in person are both fine.
