UX design, or user Experience, is the science of making a positive experience for user while he/she is using your technology. In this case your website. User Experience design is the process of understanding how people interact with your website and designing it to improve their experience. You must make it easier for the user/visitor to find what he/she came for.
User Experience Analysis
One of the first steps you must take in this process is to understand what the user needs. This analysis will enable you to optimize his/her experience. User experience design will give you answers to many questions. These include:
- “What interface elements provide the best experience for the user?”
- “What information is most important to present on the page?”
- “How much time should be allocated to each section of the page.”
Much of the success of your website is determined by your approach to UX design. This is why it is so important you focus on this area.
Basic UX Design Questions
It is one of the most important aspects of website development. It plays a large role in the success of your website. User experience designers are responsible for making your site’s visitors happy. User experience design is often referred to as the “delighting experience.” It is a process that helps you answer such questions as:
- “What interface elements provide your visitors what they came for?”
- “What should be displayed first?”
- “What Should be highlighted?”
- “What should be an H2 or H3 text?”
- “Where should the main menu be located?”
- “Should there be a secondary menu?”
- “Which items should be included in the main menu?”
- “In which order should the menu items be?”
- “What color should the hyperlinks be?”
- and so many more…
Positive Experience = Customer Retention
Positive customer experience leads to customer retention. This is the result of having a positive conversion experience. In other words, maintaining a positive relationship with customers. A 2017 Google study revealed that 79% of people are more likely to revisit and/or share a mobile site if it is easy to use.
This means you retain customers after a sale is completed. In marketing, two measures of customer retention are lifetime customer value (LTV) and customer retention rate. LTV is calculated by multiplying a customer’s lifetime value by their current value. Customer retention rate is a measure of the percentage of your current customer list that remains loyal to your brand.
