Page load times, in other words the time it takes a user to load a page and interact with the page, have a direct impact on their experience and the amount of money they spend. Instead, improved page load times can cause users to hang around the site longer, which allows for more time to see the ads, click on the ads, and eventually make a purchase. This increased conversion is the primary goal of web performance.
How To Lose 53% of Your Visitors
Web page load times after a user clicks on the page has been proven to affect conversions. In a study by Google in 2016, it was found that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Think of it this way, if customers come to your storefront and you do not open your door within 3 seconds, then more than half of your daily potential business is gone. And since they didn’t have a good experience, then they are less likely to come back in the future. Therefore, by having a slow website, you are chasing half your customers away.
Page Load Times Impact on Repeat Business
Page load times are the web development aspect of online marketing. The load speed is a major factor in determining how your website performs with customers. Hand in hand with this is the UX / web design of your site. Essentially the ease with which a user can interact with your site. The easier it is to browse your site, the longer your users will stay on your site. In another study performed by Google in December 2017, it was discovered that 79% of people are more likely to revisit and/or share a mobile site if it is easy to use.
Want Your Content to Go Viral?
Now, are you looking to go viral? Do you want your customers to come back to your site? Well, if your site is not easy to use, then you are losing 79% of your potential repeat business. Simple as that.
Check out your site’s statistics here. You can even compare two sites together. Let us know how your site compares to ours. Did you beat our scores?
