Social media penetrated our lives years ago. We all use them. However, do you or your business benefit from social media? Or is it something you consider a must just to keep up with the Jones’? If Social media does not produce any benefits for your business, then you’re missing out! Big time!
Social Accounts Are a Double-Edged Sword
There is a big hype about social media nowadays. “If you’re not on social media, you might as well not exist,” they say. Is that true? In a way yes. In order for your site to be well recognized by search engines, it must have backlinks and authority. If you have all your social media accounts set up, then that gives you backlinks from high authority domains. This in turn gives your website some authority.
By the way, here is a simple way to recognize a poorly set up website. Enter its name into a search engine. And if the company’s social media page shows up before the website itself in the results, then the website is not liked by search engines. And it requires some SEO tweaking.
The Double-Edged Principle
Setting up a a social media account is simple. Just create a user name and password and you’re in. This give you your backlink if you used your company’s name and email. And now comes the tough part, content. If you want your project to benefit from social media, your content must go viral. Or does it? There are methods to utilize social media without having viral content. However, viral or not, you must have high quality content.
Remember one thing, your social media is your store front! If you created a social media account for backlinks, no content is needed. Goal is achieved. On the other hand, if you post something on social media, the content must be relevant to you or your business. Look at the content as the Macy’s storefront windows at Christmas time. Going viral is not important, but you do want people to come back to you and understand that you ar a professional. Putting content out just for the sake of filling your social media account can hurt your business more than just leaving it blank.
Getting the Benefit From Social Media
If you want to get the benefit from social media accounts, you must first choose the right social media that is used by your target group. Once that step is done, you are ready for content. If you are able to create viral content, then that makes it a little easier. But having viral content is not vital. Quality is! Trying to work through social media and creating an audience without quality content becomes a futile effort. Once you contact someone through social media, the first thing they look at is you page or your profile.
Remember, storefront of Macy’s. And what do they see? Look at your content through the eyes of your potential clients or partners. Keep in mind, the only thing they know about you is your social media account. Would you be interested in doing business with you if all the information you had was your social media profile?
Conversions
Once you’ve set up your social media accounts and filled them with attractive content, you’re ready to benefit from social media. This means converting your audience, fans, or member network into profits or revenue. Whether you sell socks or training courses, you must reach out to your target group directly. This part is the trickiest. The reaching out must be consistent with your presentation and in synch with the message you’ve been sending out through your social media channels. If you do a type of bait and switch, you will not have successful conversion rate. Simply, because you’ve attracted the wrong audience.
We are ready to help you focus and navigate through the digital world. Feel free to reach out to us and let’s talk about achieving your goals and helping you benefit from social media.
